It is brilliant visual merchandising with exceptional execution. The back wall is tiled with inset figures and typography to mimic a dream-like subway stop.
The subway car itself is replete with brushed copper veneers, mirror-coated rails, stylized but true-to-life flooring and Coach-logo-ed diamond plating.
The product merchandising is simple and strong: head-to-toe presentation, two bags, bejeweled consumer mug and morning paper. Everything is beautiful and says stylish, professional, urban, commuting women…in New York.
Last night, the Cubs, for the first time in 108 years, won the World Series. Coach could have made a press-worthy statement by adjusting the “C” Train to the Red Line, with a nod to the Addison stop. It's a shame for such a beautiful presentation. Everyone loves New York, except maybe Chicago after such an historic Cubs win. Then they couldn’t care less..
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